The elegant L.A. logo was designed and rendered by Prime, a founding father of stylized street-lettering unique to the City of Angels. Born Jose Reza in L.A.’s Pico-Union district, Prime’s early geometric ‘calligraffiti’ was known locally as Cholo script and soon became associated with tagging one’s turf. Prime’s cursive L.A. adorned the cover of the Getty Graffiti Black Book, which bound together 143 artworks on paper by prominent ‘graffiti’ and tattoo art-writing crews throughout L.A..

 

- Available in sizes S, M, L, XL, XXL

- Male model is wearing size Medium, female model is wearing size Small

- Materials: 7.5 oz 100% Airlume combed and ring-spun cotton
- Item #: TSHLAGBBL

Care Instructions: Machine wash cold, inside out, with like colors. Use only non-chlorine bleach when needed. Tumble dry low. Medium heat iron if needed. Do not iron decoration.

Artwork © Jose Reza “Prime” 

Merchandise © 2025 J. Paul Getty Trust